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Finding Your Shade Made Easy
Our comprehensive shade guide helps you find the perfect match for your beautiful skin tone effortlessly. Explore our inclusive range of shades tailored for you.
Medium
Look for "Golden-Olive" or "Neutral-Warm" shades. Because medium skin often has surface redness but a yellow/green base, matching to the side of your neck (which usually lacks redness) will give you the most seamless transition.
Tan
Look for "Amber," "Honey," or "Spiced" shades. Avoid anything labeled "Cool" or "Rosy," as these will instantly make tan skin look ashy. If your face is darker than your neck (common in tan tones), choose a shade that sits exactly in the middle of those two colors to balance the silhouette.
Deep
Look for "Red," "Mahogany," or "Terracotta" undertones. Use the "Two-Shade Method": match one shade to the center of your face and a slightly deeper one to the perimeter, blending them where they meet. This preserves the natural dimension of your bone structure.
Rich
Look for "Espresso," "Ebony," or "Deepest Cocoa" with "Blue" or "Violet" undertones if you are cool, or "Deepest Gold" if you are warm. Always perform the 10-minute oxidation test: rich foundations often look lighter when wet but dry down significantly darker. Let it set completely before deciding if it's "too light."
Explore Our Color Palette
Check out our vibrant makeup colors showcasing a variety of stunning shades designed for dark skin tones. Experience beauty that celebrates your uniqueness.
Pinks
The Goal: Avoid "Barbie pinks" that have too much white base, which can look chalky. The Tip: For deeper skin tones, choose Magenta or Fuchsia (yellow/blue-based pinks). For berries, look for Black Cherry or Plum tones. If you have a warm undertone, look for "Warm Pinks" like Watermelon, which have a hint of red/yellow to bridge the gap.
Berries
The Goal: Avoid "Barbie pinks" that have too much white base, which can look chalky. The Tip: For deeper skin tones, choose Magenta or Fuchsia (yellow/blue-based pinks). For berries, look for Black Cherry or Plum tones. If you have a warm undertone, look for "Warm Pinks" like Watermelon, which have a hint of red/yellow to bridge the gap.
Browns
The Goal: Finding a brown that doesn't blend into your skin or look like "mud." The Tip: Choose a brown that is at least two shades darker or lighter than your actual skin tone to create dimension.
Corals
The Goal: Preventing the neon-orange effect. The Tip: Coral is essentially a mix of pink and orange. Golden/Olive Undertones: Lean into True Orange or Papaya shades; the warmth in your skin will make these glow. Deeper/Cooler Undertones: Opt for "Sunset" Corals—these are corals that lean heavily into red-pink territory. They provide a pop of color without clashing with the blue/cool notes in your skin.
Perfect Match
Our shade-matching tool ensures you find the foundation that complements your skin tone beautifully. Say goodbye to mismatches and hello to your ideal shade.
Guide
Follow our guide for selecting the right shades based on your undertone.
Tips
Check out tips for applying makeup to enhance natural beauty.
Support
Need help? Our customer support is here for you!